Ahead of the Independent Hotel Show Amsterdam on 14 and 15 March, we present the five most important design trends for this year. Want to visit IHS Amsterdam for free? Click through, read the trends and register, using the free code you find in the last paragraph.
In these turbulent times of faltering economy and war, people occasionally want to be able to retreat into an environment that provides tranquility. An interior where people can leave their daily worries and hectic lives behind for a while. No busy designs or bright colours, but gradations of white and natural tones. Functional design, with great attention to shapes, tactility, light, smell. We see this in the interior design of hotels and this in turn influences the design of people’s homes. They turn their bedroom and bathroom into a hotel suite, where they can retreat for a while.
2. Blurring boundaries
Inside vs. outside
Another way people want to escape the world is nature. This is ingrained from primal man. We go to luxurious places surrounded by nature and bring trees and plants into urban environments and interiors. As the weather gets warmer, we spend more and more time outdoors. Terraces, patios are decorated as the interior and the boundaries between indoor and outdoor are blurring. A hotel room without plants is seen as chilly and the bar, in restaurants and general areas are overgrown with greenery. Greenery is a reminder of the love of nature, something that is increasingly important to hotel guests. They are not only used for decoration, but we also see a growth in the number of kitchen gardens, where plants and herbs are grown for consumption.
3. Immersive art
The hotel as a new art gallery
Art and fantasy are also an escape mechanism. Where the hotel room used to have a painting of flowers, so as not to offend any guests, we now see that the room is filled by art. Each room is given a different identity by the paintings, photos and sculptures that are put down. Other rooms in hotels are also used for exhibitions. This not only makes for a pleasant interior, but it also supports the art scene. Moreover, it attracts more locals as well as international guests interested in culture.
4. Monumental heritage
Reuse of listed building
The fourth way of escape is to dive into the past. Where hotels used to struggle to come up with marketing concepts, they are increasingly choosing monumental properties with a rich past, where stories are there for the taking. A sustainable development, because leaving them empty is a waste and demolition is out of the question. Churches, monasteries, banks, and castles that lose their function are given a sustainable coat and used as hotels and restaurants. A single addition is enough, because you want to keep the building intact as much as possible.
Register for free
We are delighted to invite you for a visit to Independent Hotel Show Amsterdam from 14-15 March 2023 to experience two days of insightful content, learning, new product discovery and plenty of all-important networking opportunities with your peers.
As a reader of Decostyle, we’d love to offer you a complimentary ticket. Simply enter code D3COS2 when prompted to waive the €90 ticket fee.
Please use this link: https://independenthotelshow-amsterdam-2023.reg.buzz/decostyle-em1