More than 60,000 people attended the special Salone del Mobile.Milano event which exceeded all expectations in terms of visitor flows and set the seal on the recovery of the city, an entire system and the country as a whole. It will also act as a driver for the 60th edition of the event, slated for 5th to 10th April 2022.
“Supersalone”, the special 2021 Salone del Mobile.Milano event, opened with an ‘unscheduled’ speech from the Italian President, Sergio Mattarella, and concluded with an extremely positive outcome, thanks to the powers of attraction and great appeal of an original, cross-cutting format which the companies embraced wholeheartedly. It all took place with a guarantee of maximum safety for professionals and visitors alike, thanks to Green Pass checks and testing hubs at the entrances, allowing them to work at and visit the fair in a risk-free manner.
425 brands
425 brands showcased their wares, 16% of which from countries other than Italy, with an additional 170 young design students from 22 countries and 39 independent designers. In terms of visitor flows, over 60,000 presences were recorded over six days, 30% of them from 113 countries. Over half were trade operators and buyers (47% from outside of Italy).
The new Salone del Mobile.Milano digital platform also played a decisive role, amplifying the event during ‘supersalone’, by launching a new approach and seeing unprecedented uptake by visitors both at the fair and remote users.
“We are closing this edition of the Salone del Mobile.Milano with great satisfaction and huge emotion. It was important to take that first but decisive step, to make our presence felt and send a signal to the country as a whole”, said Maria Porro, President of the Salone del Mobile.Milano “We are now looking to the future, with a renewed appreciation of the value and the history of this collective heritage, keen to embrace the new challenges by getting straight to work on the 60th edition of the Salone del Mobile.Milano, which will be held from 5th to 10th April 2022.”
Huge hit: Lost Graduation Show
The Lost Graduation Show was a huge hit with the public and also drew critical plaudits from the many visiting designers and architects, as was the packed public programme featuring 40 illustrious voices (including architects, innovators, visionaries, businesspeople, artists and politicians). Many of the talks were booked out, a sign that the desire to meet again and discuss fundamental design themes and the social and environmental value of design is more alive than ever.
Echoes of agreement also come from the city. A day before the fair closed its doors, there were already over 35,000 visitors for Triennale Milano, which hosted the exhibition il Salone / la Città, an exhibition devised by the Italian Design Museum at Triennale Milano for the Salone del Mobile.Milano. It was so successful it has been extended for another week, until 19 September.
