This year, historic Italian leather atelier Poltrona Frau celebrates 110 years of craftsmanship,design, evolution and timeless style. To commemorate this landmark event, Poltrona Frau embarks on a series of ventures that touch upon some of the themes most important to the brand, showcasing its longstanding commitment to the harmonious balance between heritageand innovation.
Several projects in festive year
One of the projects commissioned by Poltrona Frau to honor its 110th anniversary is an installation curated by Michele de Lucchi, which is to be unveiled in the Poltrona Frau Museum in Tolentino. The brand will also introduce an extraordinary Limited Edition of the iconic Archibald armchair, reinterpreted by international artist Felipe Pantone, resulting in a product that typifies the very midpoint of history and transformation that has characterized Poltrona Frau for 110 years. Furthermore, the year 2022 will see the introduction of Poltrona Frau’s Pelle Frau® Impact Less Leather, which is tanned with natural ingredients and without the use of chromium, for a reduced environmental impact, a symbol of Poltrona Frau’s strategic journey towards sustainability. Poltrona Frau is in fact committed to replacing the Pelle Frau® ColorSphere® (CS) collection with this innovative leather by the end of 2022, with the aim of reducing Co2 emissions by 50% by 2030.
Poltrona Frau’s 110th anniversary exemplifies the solidity of the Tolentino-based company, which was recognized by the Italian government as a Historic Brand of National Interest in 2021. A leader in high-end furniture and an ambassador of Italian excellence to the world, a culture of beauty and craftsmanship is at the very core of Poltrona Frau’s manifesto. ‘100+10 Years of True Evolution’, marks the slogan that celebrates this anniversary; highlighting a consistent and honest evolution rooted in heritage, design and sustainability as strategic development levers. Particularly over the last ten years, Poltrona-Frau has demonstrated its innovative vision through the completion of a wide range of activations, projects and collaborations; from the launch of its e-commerce platform, to the furnishing of the Louvre Abu Dhabi, in which it designed a total of 177 custom pieces for the cultural institution.
With this anniversary, Poltrona Frau lays the foundations for a future that looks towards experimentation with new aesthetic languages and sustainable production, but which all the while retains the culture of excellence that has made the brand what it is for 110 years.
About Poltrona Frau
Founded in 1912, Poltrona Frau has given over a century of life and culture to leather, the brand’s chosen material. Today as yesterday, Leathership®, a word coined by the brand to describe its leadership in the leather industry, is a value that truthfully represents Poltrona Frau’s savoir-faire, excellence and intelligence of its hands.
With over 107 years of history, 3 departments (Residential, Interiors in Motion and Custom Interiors), partnerships with over 200 architects and designers from around the world and presence in over 100 countries, Poltrona Frau is a leader in top-end Made in Italy furniture and an ambassador of Italian excellence around the world.
More information: https://www.poltronafrau.com/en
