Independent Hotel Show Amsterdam: Circular design & Fashion trends

Following the success of the hotel fair in London, it will be held in Amsterdam as well

Circular Design is one of the key trends to be featured at next week’s Independent Hotel Show. Designers from the Netherlands and Belgium will present the most recent innovations. This time, there will also be an emphasis on environmentally friendly corporate clothing, tableware, and outdoor furniture.

Boutique hotels are thriving

‘Boutique hotels are on the rise. After another, a luxury lifestyle hotel opens its doors. Not only independent hotels but also chains, have discovered that the target group for this type of hotel is rapidly expanding and are launching new labels: small-scale hotels with the look and feel of an independent boutique hotel,’ says Mieke Berkers, the hotel fair’s organizer. ‘It’s no surprise that the Independent Hotel Show is gaining popularity. Hotel managers and owners from all over Europe attend our event, and we currently have a waiting list of companies wishing to present themselves here. However, we dare to be critical and present only a subset of brands. Our goal is to be the best, not the biggest.’

March 14 & 15

Following the success of the hotel fair in London, it will be held in Amsterdam as well. It will take place for the third time on March 14 and 15. The overarching theme this time is The Five Senses of Hospitality. Thousands of hoteliers from the Netherlands, Belgium, Germany, and the United Kingdom are attending the RAI to see the latest hotel industry developments and to network. HR, energy savings, and sustainability are hot topics, but the design is also an important arrow for the hotel event.

Home Suite Home

‘Design is becoming increasingly important to hotel guests. This is a significant reason for them to choose and return to a hotel,’ says hotel trend forecaster Vincent van Dijk. ‘They feel at ease in a well-designed environment and frequently find inspiration for their homes here. More and more people are converting their bedrooms and bathroom into hotel suites. Hoteliers are investing significantly more in the interior.’


‘Fortunately, they are increasingly choosing to showcase their timeless style rather than the latest trends every five years. Because, of course, changing the interior every time is not a sustainable practice. The details are what give the luxury look. An exclusive hotel restaurant does not want to use store-bought tableware or have outdoor furniture from a hospitality catalog. You must seek out the right partners who are compatible with your hotel’s concept.’

Circular Lab

Next week, over 200 carefully selected brands will present the most recent trends. The Circular Lab, which will feature new products from Tolhuijs Design and ecoBirdy, as well as Aectual’s circular, 3D printed systems, is brand new. There is also a comprehensive seminar program with motivational lectures, workshops, and presentations. Designers, for example, demonstrate that a lot is going on in the field of corporate clothing. Top designers are increasingly being commissioned to create corporate clothing that is both stylish and environmentally friendly.

For the full program and tickets, visit: