Brussels Furniture Fair sets new accents

Brussels Furniture Fair means doing efficient business in a pleasant atmosphere (All images: Brussels Furniture Fair)

Brussels Furniture Fair, from Sunday 5 to Wednesday 8 November in Brussels Expo, remains the platform par excellence linking furniture manufacturers with the furniture trade. With a market-oriented offer, clear segmentation and a total surface area on a human scale, this is a place where it is efficient to do business.

Like last year, Brussels Furniture Fair is looking to the future, but this time with a focus on the other core elements of the furniture and design business: aesthetics, inspiration and forward-looking action. Here, nature plays the role of binding agent. It provides inspiration for design, is a supplier of materials and acts as a regulator within the growing climate issues.

Several facets of the event were reviewed. Because although furniture still forms the skeleton of every household, the sector is not only noticing a rapid evolution in technology and sales techniques, but also in terms of consumer expectations and buying behaviour.

What is new?

Brussels Furniture Fair has a lot of news to report. For example, the total exhibition area is significantly larger than in 2022. Among other things, the fair reports a new increase in the number of exhibitors from Scandinavia, with Ecolife Beds, Dan-Form, Tenzo, Innovation Living, Aya of Sweden and Torpe as newcomers.

Brussels By Night, the bedroom hall, also underwent the same transformation with some 500 extra square metres of quality exhibitors. Names such as Nill Spring, Haarhuis & Jansen, Hukla, Hilding Anders, Dauny and Arctic Living complete this year’s fine list of exhibitors in the sleep segment. Manufacturers from the industry who, for various reasons, do not have a stand in hall 6, will be given a place there in the ‘The Woods’ concept, with a reference to their stand. Brussels By Night will thus become even more of a ‘hub’ for every sleep specialist.

By paying more attention to the general decoration of the halls and entrance areas, the aim is to inspire the visitor even more than before by removing him/her from the outside world and immersing him/her in a festive furniture Walhalla. In addition, the growth of Hall 3 in surface area is striking. The Square area, which in recent years has increasingly become the place to find inspiration and discover novelties, will be slightly smaller in terms of surface area, but will receive extra attention for what offering and relevance are concerned.

The Brussels Balthazar Awards ceremony will of course take place there again. Opposite the designs at the Design Academy, Square will also host the ‘Future of retail’ concept launched last year, a kind of furniture shop of tomorrow, where merchants can get in touch with suppliers of goods and services who will assist them in optimising their retail space. Square is also where you will find useful information on this year’s theme (ecology) on physical notice boards. A few metres further on, the organisers also provide a relaxation zone where visitors will have the chance to discover the magazines of the press partners.

ECO-Stories label

Also notable for this edition is the launch of an ‘ECO-Stories label’. On the exhibition map, visitors can see at a glance which exhibitors are actively working on and looking for environmentally friendly solutions. In conclusion, we must of course stress that Brussels Furniture Fair faithfully sticks to its established approach. This means doing efficient business in a pleasant atmosphere.