BOLD Dualities becomes biggest ever Belgium is Design showcase during Milan Design Week

No fewer than 30 Belgian design studios will present their designs in Milan at the spectacular new venue of Baranzate Ateliers, the project of Lionel Jadot of Zaventem Ateliers. Belgium is Design, the partnership between Flanders DC, MAD Brussels and Wallonie-Bruxelles Design Mode (WBDM), will present more than 30 design studios in Milan during the annual high mass of design and interior design, Milan Design Week, for the first time since its inception in 2011. The 30 designers will exhibit together in a new location: a monumental 1950s industrial building of 7,300 m² on Via Gaudenzio Fantoli.

BOLD Dualities

Under the title BOLD Dualities, the curators of Baroness O. bring together talent from Belgium in a scenography by Karel Burssens. As the title suggests, it has become a bold and idiosyncratic selection. With a lot of promising new voices alongside established names.

Belgian designers often adopt a modest and adaptive attitude. The presentation BOLD Dualities shows how Belgian designers adapt to the ambiguous identity of their country, how they navigate complex situations and how they connect to the environment they live in. But above all, they show how this translates into their designs and how they stimulate and question the design industry. How they continue to push standards within existing boundaries. And how they do not shy away from challenges. This attitude sets them apart from similar international profiles, allowing them to focus on an idiosyncratic way of designing.

Baranzate Ateliers

This year, Belgium is Design is part of Lionel Jadot’s project. Baranzate Ateliers returns to Milan for a long-awaited second edition, which will be even bigger and more ambitious than the first edition launched during Milan Design Week 2022. At its new location in a monumental industrial building complex, the programme brings together collectible design, art and performances and will once again be an unmissable highlight of design week.

Baroness O.

The exhibition is curated by Baroness O., a creative studio founded in 2011 in Brussels and led by Anne Van Assche and Kim Vandeloo. Baroness O. focuses on curation, scenography, organisation, art direction and design at the intersection of art and design. Van Assche and Vandeloo consistently strive to highlight the story behind a design in a coherent way.

The Belgian Design Map

Every year, more than a hundred Belgian labels and designers present their new products during Milan Design Week. The Belgian Design Map gives an overview of this, both of brands at the Salone del Mobile.Milano and in the city (Fuorisalone). This online guide of Belgians in Milan will be published in the coming weeks via belgiumisdesign.be.

All participating designers

amgs studio / Atelier Leda / Bent Fierens / Chateau Resort / Cocono / Combo Toys / Duplex / Fractall / Home Studyo / Jules Vrijsen / KRUM / Lisa Berden / Lou van ‘t Riet / Maak & Transmettre / Maud Brunstein / Muller Van Severen / Nathalie Van der Massen / Nortstudio / Nuts&Bolts / Oskar De Roover / paulineplusluis / Sébastien Caporusso / Studio BISKT / Studio Matta / Studio Minimètre / Studio MOTO / Studio Nas / Studio Plastique / Tenue de Ville / Venlettettelin

Practical information

Baranzate Ateliers

Via Gaudenzio Fantoli, 16 20138 Milano

Monday 15 (press day) to Sunday 21 April 2024, daily from 10am to 7pm

Free shuttle service from 10.30am to 7pm (5-minute drive):

→ From Rogoredo metro station (line 3)

→ From Repetti metro station (line 4)

Find more info on the Belgium is Design website