The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld joined forces for the first time from February 3-4 to 7 February, to inspire as the global hub for upcoming lifestyle trends. They reflect the increasing merging of lifestyles and focus on the top theme of sustainability. 4,561 exhibitors occupied the entire Frankfurt exhibition centre on 352,950 gross square meters and impressed 154,000 retailers from all over the world with their innovations. Participants from more than 170 nations celebrated the personal encounter.
New concept One-Stop-Shop works
“With an overwhelming participation and tremendous internationality, we made an incredible comeback for the global consumer goods world after two years of pandemic. Frankfurt strengthened its leading position and is the comprehensive inspiration, ordering and networking event. Our new concept One-Stop-Shop is working”, reacted Detlef Braun, Member of the Executive Board. “Buyers benefited from a unique variety of fresh business impulses. At Ambiente, Dining, Living and Giving were expanded by the new Working section, with a view to modern working worlds.”
The high level of internationality exceeded all expectations: 70 percent of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland.
“It’s gigantic and the visitor frequency super international – even far more than expected and far more than in 2020 before the pandemic. We were overrun, nobody expected that and we are very happy. The combination of Christmasworld, Ambiente and Creativeworld is proving to be a very fortunate solution for exhibitors and trade buyers alike, and one that should definitely be maintained,” stresses Lars Adler, Chairman of the Board of EVL (European Lifestyle Association).
Major international buyers
The entire spectrum of German and international retail trade was on site. In addition, the mega event attracted the who’s who of major international buyers such as Amazon, Illums Bolighus, Galeries Lafayette, El Corte Ingles, KaDeWe, John Lewis, E. Leclerc, Marks & Spencer, Museum of Modern Art, Rinascente and Stapels. Moreover, major distributors of hotel and restaurant supplies from around the world, as well as hotel chains such as Marriott International, Hilton Hotels & Resorts and Hyatt Hotels, were also attending. The fact that the trade sees Ambiente, Christmasworld and Creativeworld as its new platform for success is also confirmed by Messe Frankfurt’s visitor survey. The satisfaction ratings are at a very high level and currently stand at 94 percent.
New ideas for sustainable consumption
The extensive supporting program, which brought together a large number of top international speakers and designers such as Karim Rashid, Ross Lovegrove, Olivier Lapidus, Tassilo von Grolmann, but also promising young talents, was praised as a valuable source of inspiration. Through special presentations, lectures, workshops or guided tours, the exchange on the most important meta-topics such as sustainability, new work, design, lifestyle, future retail and digital expansion of trade was stimulated. In this way, all forms of trade were given targeted approaches to solutions as well as practical and implementable ideas to take with them on their way.
A particular highlight was the Future of Work area in the new Ambiente Working section, which presented individual solutions for modern working environments. Besides this, the topic of sustainability was omnipresent at all three trade shows with innovative products.
Dates for next shows
Ambiente, Christmasworld and Creativeworld will continue to be held simultaneously at the Frankfurt exhibition center. These are the dates:
Ambiente/Christmasworld: 26 to 30 January 2024
Creativeworld: 27 to 30 January 2024