28th edition of Proposte draws very international crowd

Villa Erba was visited by very international high quality clients in the world of fabrics (All pictures: Donatella Simonetti)

Over 2,700 visitors, of which more than 60% from foreign countries. Belgium, France, Germany and Spain were the countries most represented, with a consistent participation of Great Britain and the United States of America as well. The 28the edition of Proposte closed its doors on Thursday 9 September.

“We are highly satisfied with the results obtained. At the stands you could tangibly feel the enthusiasm and the desire to do business in person. Everyone was doing what had been most missed these last months: touching fabrics and looking into each other’s eyes” commented Piercarlo Viganò, Proposte’s President. “I agree with the exhibitors in saying that this edition has attracted to Villa Erba high quality clients”.

“Once again I would like to thank our exhibitors who believed in the success of this edition of Proposte”, shared Massimo Mosiello, the General Manager of the Exhibition. “Our thanks also go to the ICE Agency that collected a great international delegation composed of 70 buyers from Europe and the USA but, most of all, I wish to thank our staff for giving us its precious organizational support like never before”.

Central pavilion

This year, visitors were able to admire the installation, visible in the central pavilion, dedicated to the fabrics of all of the exhibitors presenting their main collections: a lookbook, a summary of the ‘must’ products of each participating company.

“I sincerely thank Proposte and offer them my wholehearted congratulations”, says Piero Bonasegale, Director of Villa Erba. “The architectural layout of our compendium allowed to guarantee social distance and protection of the health of exhibitors and visitors”.

Online Fiera Smart 365 platform

Villa Erba’s gates are now closed and Proposte is now moving online as Fiera Smart 365, the marketplace developed with the support of the Italian Ministry for Foreign Affairs and for International Cooperation and of the ICE Agency. This initiative’s goal is to offer all Proposte exhibitors a virtual window that can provide continuity until the next year’s edition of the fair.

Fiera Smart 365 gives exhibitors the opportunity to keep in contact with clients after welcoming them in Cernobbio. The platform is available at the following link: fierasmart365.propostefair.it.

Proposte 2022

The 29th edition of Proposte will be held on the 5th, 6th and 7th of April 2022 at Villa Erba.