‘Floored by Nature’ becomes keynote theme of Domotex 2023

Campaign image of 'Floored by Nature', the keynote theme of Domotex 2023 (Image: Deutsche Messe AG)

‘Floored by Nature’ is the keynote theme of Domotex 2023, which will take place in Hannover from 12 to 15 January. More topical than ever, the keynote theme deals with the questions about a healthy, natural and sustainable living in our working and living spaces.

Value-based themes and issues surrounding responsibility towards our environment and nature will be on the agenda of Domotex. ‘Floored by Nature’ also stands for the fascination that nature exudes as a source of inspiration and serves as a perfect role model. The world’s leading trade show for carpets and floor coverings invites all participants in the 33rd edition to take a new perspective on the central spatial element of flooring.

“The resource-saving use of materials, the circular economy, a new sourcing debate, healthy living and working, and advancing digitalization in all areas of life are also shaping the flooring industry. ‘Floored by Nature’ stands for sustainable and natural materials that are taking over our living spaces. Inspired and fascinated by nature. It means discovering new environmentally compatible possibilities and making optimum use of existing resources. The goal: to create healthy, sustainable and at the same time inspiring spaces,”, says Sonia Wedell-Castellano, Global Director of Domotex at Deutsche Messe AG, explaining the 2023 keynote theme. “But serious raw material shortages, high transport costs and further rising energy prices are also creating major challenges for the industry. Domotex is also a showcase for these issues, highlighting potential, addressing opportunities and risks, and providing best practices.”

Three focus topics form basis for main theme

‘Connecting Markets’ highlights the need to adapt to changing conditions. Markets are in a constant state of transformation: constantly changing import and export relationships, supply relationships, supply bottlenecks, increased energy and production costs, digital services and new online trading platforms are changing the economy. Digital technologies offer the possibility to launch new collections across sales floors and national borders and to connect with existing customers. Social media, in particular, has also become an important sales channel in the flooring industry alongside stationary retail.

The focus topic ‘Conscious Living’ implies the desire for healthy living and working, the commitment to environmentally friendly materials and manufacturing processes with the aim of creating balanced and at the same time trend-conscious living and well-being spaces. ‘Conscious Living’ puts the implementation of innovative solutions and the circular use of materials – keyword circular economy – in the foreground.

With the third focus theme ‘Colourful Nature’, Domotex is presenting nature as a new focal point as a source of inspiration for trendy designs, colour plays and patterns. Nature fascinates not only with its perfect recycling systems and with measured use of resources, but also with its changing and surprising plays of colour, shapes, patterns and trendy designs – which find expression in perfect living and feel-good spaces. These shapes and patterns can be seen on carpets and floors for demanding areas of use, for example, in the contract sector: carpets, wood and composite floors for outdoor living spaces and the merging of indoor and outdoor areas. This means that floor coverings can be seen both as decoration and as a unit with furniture and fabrics, and with their versatility they make a significant contribution to the atmosphere in a room.

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