This year, Belgium is Design celebrates its tenth anniversary and that will not go unnoticed, for in spite of corona, Belgian creativity kept on running at full speed. During Milan Design Week, Belgian brands are therefore showing the best of Belgian design in two projects: the film The Object Becomes and the exhibition The New Belgians. Both can be discovered in Milan between 4 and 10 September.
Film: The Object Becomes
The Object Becomes maps out Belgian design. However, the film is anything but a documentary. 9 objects, designed by 9 Belgian designers and companies are central. The film puts its finger on the intangible: the ideas, the collaborations and the emotional bond between a designer and his object. How does an object come about and how is the creation process influenced by the environment and social context of the designer? It became an intriguing mix of images, music and fragments of interviews with the designers about responsible design, beauty and the common good.
The Object Becomes premieres at Milan Design Week 2021 and will tour the world for a year, with the MDFF (Milan Design Film Festival) as its first stop after Milan Design Week.
– Film directed by Alexandre Humbert
– Research Director: Giovanna Massoni
– Original music: Arnaud Pujol
– Duration of the film: 30′.
Exclusive preview (by invitation only): Monday 6 and Tuesday 7 September, Cinema Anteo, Piazza XXV Aprile 8, Milano
Exhibition: The New Belgians
The coronapandemic forced the organisers of the fair at Milan Design Week to cancel two consecutive editions. But it will be anything but quiet in Milan this autumn. Belgium is Design is organising a new version of its stand that was originally planned for SaloneSatellite. From 4 to 10 September 2021, Opificio 31 in the Zona Tortona will be the Belgian design hub, featuring among others these Belgian brands: Elias van Orshaegen, Daan De Wit Design Studio, De Angelis Design, Fractall (Arne Desmet), Olivier Vitry – Claisse Architectures and Studio Part
More info on www.belgiumisdesign.be
About Belgium is Design
Belgium is Design promotes Belgian design on an international scale. The platform, which has now been in existence for 10 years, is the initiative of organisations that promote design inside and outside Belgium: Flanders DC, MAD Home of Creators and Wallonie-Bruxelles-Design-Mode (WBDM).